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“Also, click info (the web site hyperlinks on which a consumer basically clicks) is very important for assessing the standard of the search results webpage. As Google’s previous Main of search good quality Udi Manber testified:
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Infrequently clicked final results really should drop towards the bottom since they're considerably less applicable, and often clicked final results bubble towards the highest.”
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“[…] working with click and pay a visit to details to rank outcomes is an extremely fair and logical point to carry out, and ignoring the data might have been foolish. [...] It is rather apparent that any affordable internet search engine would use simply click details on their own outcomes to feed back again into rating to boost the standard of search results.
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